Vimoh, who is an absolutely prolific blogger (yay for that), just now posted yet another viewpoint into gods and what they symbolize. This is an interesting video, as it looks at things from a business perspective. Well-worth the 9 minutes it takes to watch:
Or if you prefer a more contemplative delivery method, Mr. Pattanaik wrote this article on the subject of Sita Maa.
And this one (probably my favorite, and contains versions of the story from many different regional perspectives).